Rhode Island’s Providence Warwick CVB (PWCVB) named Kristen Adamo its president and CEO. Adamo will take the new role April 25, 2019.
Adamo’s previous role for the bureau was as its vice president of marketing and communications.
“It is an honor to lead this talented team at such a pivotal time,” Adamo said. “Tourism is an important economic driver for Rhode Island and both Providence and Warwick are experiencing extraordinary growth. I look forward to working with business and community leaders to continue that momentum and to promote our cultural and natural resources.”
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Kimberly Greene, chairperson of the PWCVB board and area general manager of TPG Hotels and Resorts, said Adamo’s marketing expertise was a key factor in her being chosen to lead the bureau.
“Kristen was selected after a thorough and comprehensive process led by a search committee working with Searchwide Global, an executive recruitment firm primarily focused on the travel and tourism industry,” Greene said. “Kristen brings a diverse background of experience to the position which, combined with her strategic planning and marketing skills, make her the ideal candidate. We are so excited to have Kristen lead the organization as we continue to focus on driving the economic impact of tourism in the Providence and Warwick markets.”
Kristen Adamo’s History at the Providence Warwick CVB
Adamo has worked at the CVB since 2005, joining as director of communications. She was promoted to vice president in 2007.
According to the CVB, as vice president Adamo was the architect for the bureau’s marketing and communications strategy, which included advertising, public relations, collateral production, website management, special programs and social media.
Highlights of her tenure as vice president include marketing initiatives such as Providence Restaurant Weeks and having Providence named “America’s Favorite City” in Travel + Leisure magazine. The bureau also won an Outstanding Sports Marketing award from the National Association of Sports Commissions.
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