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The Role of Influencers at Today's Tradeshows

Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with  influencers like John McClain to digitally promote and cover this year’s show.

 

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About the author
Adrian Schley | Contributing Writer

Adrian Schley has been writing for Stamats Business Media since March of 2018. She earned her BA in journalism at the University of Iowa, where she also studied English.