Phoenix Taps Texas DMO Vet as New Leader

May 24, 2021
Phoenix skyline.

Visit Phoenix named Ron Price as its new president and CEO, taking over for Steve Moore, who retired March 31

Ron Price, President & CEO, Visit Phoenix
Ron Price

Price brings 25 years of tourism experience to his new position, most recently having served as president and CEO of the Arlington Texas CVB. A highlight of his tenure there was leading the city to implement a Tourism Improvement District (TID), one of only two cities in the state to accomplish forming a TID. 

Price also served as assistant executive director of Visit San Antonio, and had a 12-year career as a Marriott International executive before embarking on a career with DMOs. 

[Related: Visit Phoenix President & CEO Steve Moore Announces Retirement]

“Greater Phoenix is a must-experience destination for travelers and meeting planners’ top choice for convention business,” Price said in a press release announcing his appoinment. “I am honored to accept this opportunity to work with the Visit Phoenix team as we continue elevating the brand of this ever-growing city and to play a role in creating a positive impact for Greater Phoenix. I look forward to working with the City of Phoenix, Visit Phoenix’s industry partners and local businesses as we boost the economy, support job creation and make our community stronger together.”  

Price also servces on the board of directors and executive committee for U.S. Travel Association, on the board of directors for Destinations International as well as being a past executive committee member of the Texas Tourism Assocaition. 

"I am excited Visit Phoenix will have someone with Ron Price's experience in the industry and track record of community leadership at the helm of the organization," said Phoenix Mayor Kate Gallego in the announcement. “I'm delighted to welcome Ron and his family and look forward to all we can accomplish.” 

This information was based on a press release provided by Visit Phoenix. 

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Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson has covered the travel trade for nearly 30 years. In his current role with Meetings Today, Tyler leads the editorial team on its mission to provide the best meetings content in the industry.