IHG Hotels & Resorts, which represents nearly 6,000 hotels in over 100 countries across 17 brands, has debuted its new global loyalty program: IHG One Rewards.
According to IHG, highlights of IHG One Rewards include the following:
- Faster Earn: A new tier and bonus point earning structure will allow members to earn more points faster and gain rewards sooner. The new tier and bonus point earning structure starts on April 13, 2022, and will be reflected in all member accounts on or before April 17, 2022.
- Richer Benefits: Further enhancements and member benefits include: free Breakfast for Diamond Elite members as a Welcome Amenity choice; exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members; and more opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members).
- Exceptional Choice: IHG One Rewards marks the introduction of Milestone Rewards, a new technology-enabled platform that will allow members to select their rewards. Starting at 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed. These Milestone Rewards choices include points, $20 F&B Rewards, Confirmable Suite Upgrades and Annual Lounge Membership.
“This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years,” said Claire Bennett, global chief customer officer for IHG Hotels & Resorts. “It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program. We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.”
Additional details are available at ihg.com/one.
