Tahira Endean has been named head of program for the IMEX group, an appointment that comes on the heels of a restructuring of the group’s professional learning programs delivered at both its global trade shows.
Endean’s appointment signals a new era for the company, which is implementing a three-year education strategy to capitalize on its free attendance programming in order to satisfy the industry’s need for knowledge and continuous development, all while embracing a growth mind set.
The IMEX education program was the brainchild of Dale Hudson, knowledge and events director. Over the last 15 years the program has grown in size and quality, giving considerable value to the visitor experience. Endean will partner with IMEX Marcomms and Knowledge Education teams to create learning programs that enhance the show’s value proposition and yield measurable business benefits.
“We’re focused on designing learning with buyer requirements in mind first and foremost as we want them to have meetings that are enhanced by education at the show,” said Endean. “Our combined aim is for attendees to leave each session with tangible takeaways that also support their meetings onsite. IMEX’s legacy of tailored education that meets the particular needs of agencies, associations and corporate event professionals has always been strong; we’re looking to build on that too.
“As a veteran of the MICE industry and self-confessed event nerd, I recognise IMEX as the professional home for our global industry. The opportunity to provide knowledge that helps us all develop and grow through turbulent times is important and to do it with a team as committed, passionate and talented as IMEX is really exciting.”
Carina Bauer, CEO of the IMEX Group, adds: “We’re delighted to welcome Tahira to our team. Her extensive industry experience, large network of contacts and fresh approach supports our aim to keep on innovating and provide powerful, purposeful and multi-faceted experiences for all attendees.”
Changes to education programming are already in place for IMEX America, which opens with Smart Monday on Oct. 10 at the Mandalay Bay, Las Vegas, followed by a three-day trade show Oct. 11-13. Its education theme for the 11th edition of the show is “Pathways to Clarity,” and its learning tracks have been redesigned and combined.
Tahira, former Head of Events at SITE, is currently studying for a MSc in creativity and change leadership. She lives with her family in Vancouver, enjoys cooking and immersing herself in nature.
This information is based off a press release from The Imex Group.
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