Visit Orlando, the official tourism association for the theme park capital of the world, announced the appointment of Mario J. Bass to chief operating officer following his five-year tenure as chief sales officer for Visit San Antonio.
As chief operating officer for Visit Orlando, Bass will be responsible for the oversight of internal operations, leading and implementing Visit Orlando’s strategic initiatives and annual business plans while supporting the company’s mission.
“Following an extensive national search, it was clear that Mario’s experience creating efficiencies and new process to drive success would be a perfect fit for Visit Orlando,” said Casandra Matej, president and CEO for Visit Orlando. “His strategic vision, strong execution, collaboration and effective communications skills will be a significant asset to the organization and help propel Visit Orlando and our destination towards greater success.”
A hospitality industry veteran with more than 25 years of experience, Bass contributed to the overall success of Visit San Antonio by leading the strategic business efforts of their destination sales and experience departments, focusing on long-term, value-based customer relationships.
“It’s an honor to join Visit Orlando and represent the most visited destination in America, and I’m looking forward to joining the Orlando community and working with the Visit Orlando team to reach new milestones together,” Bass said. “When I started my first hospitality job more than 25 years ago as a front desk agent at a Marriott hotel, I could have never dreamed of the opportunities that a career in travel and tourism could provide.”
This information is based on a press release from Visit Orlando.
Read about more recent moves and appointments in the hospitality industry.
