Visit Anaheim announced Ronnie Collins will join the DMO as senior vice president of sales, effective March 27. Collins will lead and direct Visit Anaheim’s overall revenue strategy and sales across the conventions and meetings markets, as well as destination services, tourism and partnership sales.
“Anaheim is a destination that truly lives on the world’s stage—with its theme parks, beaches, renowned venues and the largest convention center on the West Coast,” Collins said. “I’m looking forward to hitting the ground running with the Visit Anaheim team and not only telling the story of place but inspiring the imagination of every visitor.”
Collins joins Visit Anaheim following six years as the director of sales for Visit Phoenix, where he led all sales efforts and directed the day-to-day leadership of citywide conventions, meetings and tourism sales. He brings nearly 20 years of sales leadership experience working both for a DMO and within the hotel industry.
“Ronnie’s high-energy and hands-on leadership style is going to be a strong addition to Visit Anaheim’s executive leadership team,” said Jay Burress, president and CEO, Visit Anaheim. “He is tenacious when it comes to achieving goals and will bring both a strategic and analytical approach to our sales team. He will bring the right amount of competitiveness and creativity to this vital role within our organization.”
Coming from Visit Phoenix, Collins’s recent wins include bringing Super Bowl LVII, the 2024 NCAA Men’s Final Four and 2026 NCAA Women's Final Four to Greater Phoenix, cementing its status as “championship valley.”
This information is based on a press release from Visit Anaheim.
Read about more recent moves and appointments in the hospitality industry.
