Continuing a program launched last year, Seattle Bank and Visit Seattle have teamed up to help grow and support BIPOC (Black, Indigenous and People of Color)-owned businesses in two of the city’s neighborhoods: Capitol Hill and First Hill.
With the goal of driving foot traffic and boosting the tourism industry in the neighborhood’s, Visit Seattle is promoting BIPOC businesses through waiving DMO membership dues with help from Seattle Bank.
Joining Visit Seattle as members will enable the businesses to benefit from direct promotional support by using Visit Seattle’s marketing channels and editorial content to create more referrals to their business from all traveler markets.
The BIPOC businesses will also receive comprehensive marketing collateral and toolkits they can leverage for promotional purposes. Seattle Bank is also offering complimentary financial consulting services to each business.
Last year the partnership program resulted in positive business impacts from both foot traffic and sales in the International and Central districts, triggering this next step to open a secondary cohort. Visit Seattle said the DMO is also opening pre-paid tabs that allow visitors to enjoy food items at four LGBTQIA+ restaurants by placing orders on a pre-paid tab until a $250 limit is reached.
To learn more, read the press release from Visit Seattle.
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