Marriott International and MGM Resorts International announced a long-term licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October 2023, and encompass 17 of MGM’s resorts and more than 40,000 rooms in Las Vegas and other U.S cities.
Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s digital platforms, including Marriott.com and the Marriott Bonvoy mobile app, with all properties expected to be available by the end of the year. However, the resorts will also continue to be available on MGM’s channels, including MGMRewards.com and the MGM Resorts mobile app.
“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” said Bill Hornbuckle, president and CEO of MGM Resorts. “We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability. We’re thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts--as well as exclusive event and entertainment opportunities--in Las Vegas and across the U.S.”
"We are excited to make MGM Resorts’ incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts,” said Anthony Capuano, president and CEO of Marriott International.
Familiar Brands on a New Stage
Of the 17 MGM resorts that will join MGM Collection with Marriott Bonvoy, four properties will also be affiliated with existing Marriott collection brands: Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will become part of Tribute Portfolio, and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.
Eight MGM resorts in Las Vegas will join MGM Collection with Marriott Bonvoy: Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino.
Five MGM Resorts in other U.S. locations will also join MGM Collection with Marriott Bonvoy: Borgata (Atlantic City, New Jersey), Beau Rivage (Biloxi, Mississippi), MGM Grand Detroit (Michigan), MGM National Harbor (Maryland), and MGM Springfield (Massachusetts).
Marriott and MGM New Linked Loyalty Programs
The agreement between MGM Resorts and Marriott will also affect members of both companies’ loyalty programs. Members of MGM Rewards will be eligible to link accounts with Marriott Bonvoy and receive select member benefits. Members of Marriott Bonvoy will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties.
Marriott Bonvoy loyalty members will enjoy benefits at MGM Collection with Marriott Bonvoy resorts and MGM Rewards members will receive certain benefits at Marriott Bonvoy’s properties, while members of both programs will also be able to exchange points between the two loyalty programs. However, details about the merging of these loyalty programs is still unclear, and many consumers have been left wondering about how the merging of these two loyalty programs will work. In a digital press conference held on Monday, MGM and Marriot said more information about linking loyalty accounts would be provided to members of both programs in coming months.
BetMGM and Marriott Bonvoy Partnership
Marriott International has also entered into a loyalty marketing agreement with BetMGM, MGM Resorts International’s online gaming and sports betting joint venture, for Marriott Bonvoy to become BetMGM’s exclusive hospitality loyalty program partner in the U.S. and Canada.
Under the agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions, and participate in exclusive games, experiences, and offers on the BetMGM platform. In addition, BetMGM Rewards members will have the opportunity to exchange BetMGM Rewards points into Marriott Bonvoy points. More information about the collaboration will be available this fall.
This information is based on a press release from the Marriot International News Center
