The long-anticipated expansion of the Colorado Convention Center (CCC) is now complete, marked by a recent celebration event attended by hundreds of Colorado dignitaries. The expansion is located on the roof of the existing building, with its main point of focus being the new 80,000-square-foot Bluebird Ballroom, now the largest multifunction ballroom in Colorado, that can be subdivided into 19 rooms of varying sizes. With the capacity to host more than 7,500 attendees for a general session or 4,600 guests for a catered event, the expansion of the Denver venue ups the ante for meetings and conventions in the state.
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The expansion also includes 35,000 square feet of wrap-around prefunction concourse space with floor-to-ceiling windows and a 20,000-square-foot outdoor rooftop terrace with dramatic views of the Rocky Mountains and Denver’s city skyline. The expansion also seamlessly integrates with the rest of the convention center, providing easy access to its 600,000 square feet of exhibit space, 105,000 square feet of meeting space, two existing ballrooms of 50,000 square feet and 35,000 square feet respectively, and the 5,000-seat Bellco Theatre.
“The expansion of our facility was designed by meeting planners, for meeting planners by pairing new, flexible multi-function spaces, industry-leading sustainability and technology features with expansive views of the Rocky Mountains from the new rooftop terrace,” said Richard W. Scharf, president and CEO of Visit Denver. “These new best-in-class offerings of both function and beauty will lend to Denver’s success in a very competitive meetings and conventions industry.”
Already a key economic driver for the city, the CCC upgrades are expected to generate an additional $85 million in annual economic impact. The first group to occupy the space will be the National Science Teaching Association group in March 2024. The new rooftop expansion is already paying off, with 14 future groups noting that they wouldn’t have booked Denver without the additional meeting space, garnering $200 million in future economic impact, with many more groups looking to book the venue in the near future.
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