Destination Toronto announced that Andrew Weir will take on the role of president and CEO of the organization effective May 1. Weir has been a part of Destination Toronto’s leadership team for 18 years, having most recently served as executive vice president. In that role, Weir led strategic partnerships between Toronto’s tourism industry and broader business leadership and government, laying the foundation for continued growth of Toronto’s visitor economy.
"I'm deeply honored and excited to lead Destination Toronto at this critical time," Weir said in a press release. "Toronto is Canada's most-visited destination, and for good reason. The genuine diversity and vibrancy of our arts, food, festivals and neighborhoods, against one of the world's truly spectacular skylines, continues to excite and attract visitors from around the world. The opportunity of tourism and meetings in Toronto is immense and we have seen the power of visitor spending to elevate our economy and community."
Weir is also a proven leader in Toronto’s tourism industry, currently serving on Destination International’s Destination Marketing Accreditation Program (DMAP) committee and serving as chair of the Tourism Industry Association of Ontario (TIAO) from 2021-2023.
"Andrew is the right leader for our organization, bringing a deep understanding of Toronto's visitor economy, a vision for the business, and the ability to bring people together,” Rekha Khote, chair of Destination Toronto’s Board of Directors said in a press release. “We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business."
Weir succeeds former Destination Toronto CEO Scott Beck, who left the organization in October 2023 to for the top job at San Francisco Travel.
Click here to read about more moves and appointments in the meetings and events industry.
