Drury Hotels, a service-oriented hospitality company that oversees more than 150 properties in 26 states, launched its new Meetings with More program tailored to small- (fewer than 100 attendees) and mid-sized (100-200 attendees) groups.
The hospitality company’s new meetings initiative aims to offer “an unmatched level of value and ease” with flexible rescheduling, customized catering options and more for events held at Drury Hotels.
The company also decided to center its new Meetings with More program around smaller group gatherings as a direct result of industry-related data.
According to The Meeting Planner Survey: 2024 State of the Meetings Industry report conducted earlier this year by Knowland and ConferenceDirect, almost 50% of U.S. meetings had 100 attendees or less in 2023, demonstrating the industry’s shift toward smaller corporate gatherings.
The report’s data also suggests that although attendance could grow by up to 10%, hoteliers should prioritize programming for events with fewer than 200 attendees, which represent nearly 70% of all bookings.
“With the majority of events shifting to smaller meetings and gatherings, Drury has introduced the Meetings with More program to match our guests’ needs and ensure even greater value and flexibility are at the forefront of every planning experience,” said Carrie Sheridan, VP of sales and marketing at Drury Hotels, in a press release announcing the new program. “We believe Drury Hotels can serve a special niche for small- to mid-sized value-focused meetings and is pleased to have the opportunity to deliver more to our meeting planners.”
With a focus on dependability, consistency, flexibility and value at every touchpoint, the Meetings with More program includes:
- Flexible rescheduling with minimal restrictions, allowing planners to use a portion of their cancellation fee toward a future event at any Drury Hotel.
- No food and beverage minimums as well as customizable catering options so planners can select from a list of preferred caterers or use a licensed caterer of their choice. Caterers vary by location.
- Free Wi-Fi for unlimited meeting attendees with no login or registration necessary, making it simple to connect.
- Affordable AV packages and equipment options.
- Free hot breakfast, dinnertime drinks and snacks at 5:30 Kickback, a Drury Hotels program and amenity, as well as access to other best-in-class amenities for guests staying at the hotel.
- Drury Rewards is available on individual and group bookings, including 10 points per $1 for individual stays and five points per $1 for group events, redeemable for free night stays, retail gift cards and more.
Meetings with More is offered at all Drury Hotels’ properties.
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