The Los Angeles Tourism & Convention Board has announced an initiative to increase hotel bookings through their “Now Playing” campaign.
Los Angeles Tourism plans to host over 100 events in the next few months to showcase the different facets that make L.A. unique. Los Angeles Tourism is being provided with hotel offers and financial incentives from the hospitality community.
In the Beach Cities/LAX, Downtown Los Angeles/LA Metro, the Westside, and The Valley and Greater Hollywood areas there are over 40 different hotel offers available. These offers can include things like amenities, commissions, upgrades or other added bonuses like Wi-Fi, meeting room rentals and vendor fees.
Planners that submit a qualified proposal or equivalent event request may receive gift cards for rooms, offering $50 for 10-99 rooms or $100 for 100 rooms or more. This is added upon by a post-booking offering of $10 for each actualized room night with a maximum value of $5,000 returned to the organization. Complimentary nights are not included in this tally and the offer is only available for new leads and proposals.
The next couple of years for L.A. are promising lots of attention–L.A. will be hosting some high-profile, global sporting events. This month, Los Angeles City Council voted in favor of Los Angeles Convention Center to start its expansion and modernization project. This expansion is set to create thousands of jobs and pull in more revenue for the city. Construction is set to start spring 2025 with hopes of it being complete before 2028 when L.A.is scheduled to host the 2028 Olympic and Paralympic Games.
A full list of the offers can be found on the Meet LA webpage.
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