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Innovate Marketing Group and the EventUp Podcast Launch New Book

EventUp!: A Guide to Impactful Event Experiences

Clear some space on your bookshelf!

Amanda Ma's new book EventUp
Amanda Ma's new book EventUp

Innovate Marketing Group, in collaboration with the EventUp Podcast, launched a new book in late October called EventUp, written by Innovate Marketing Group Founder and CEO Amanda Ma. 

EventUp aims to help professionals, entrepreneurs, marketers and event enthusiasts alike take their events to the next level by revealing key lessons, strategies and insights gathered by Ma over 20 years of planning high-impact corporate events for Fortune 5000 companies.

The launch of EventUp is not just the release of a book, according to a press release from Innovate Marketing Group, “it's a movement to inspire and elevate event planning as a powerful tool for creating lasting human connections and driving meaningful change.”

Chapters throughout EventUp cover everything from industry myths to actionable strategies. The book is designed to be more than a technical guide, but also “a source of inspiration for industry leaders looking to transform their approach to events.”

To learn more, visit www.innovatemkg.com. Copies of EventUp are now available for purchase on Amazon.

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