These seven facts about Frisco, Texas, illustrate how this destination has evolved into an events powerhouse—and more is on the horizon.
Firefly Park—a Multipurpose Urban Village—Is Coming to Frisco
A major multibillion-dollar project is in the works in Frisco. Dubbed Firefly Park, this multipurpose urban village will include residential, commercial, and retail space, plus 45 acres of natural park. With it comes new event spaces and a Dreams Hotel, all adjacent to the PGA Frisco campus.
Some notable meetings and events features of the visionary park include:
- Luxury accommodations at a new 200-room Dreams Hotel
- 3,000-seat amphitheater for live music, entertainment, and other events
- A wedding chapel and event space surrounded by water and scenic views
- Large events lawn
- More than seven miles of scenic trails, five ponds, and 45 acres of natural park
- 400,000 square feet of retail, food and beverage, and entertainment outlets
Phase one of the project is estimated to be completed in 2027.
The New HALL Park Hotel Is an Autograph Collection
Marriott Autograph Collection properties are known for their distinctive design, local ties, and thoughtful luxury. The HALL Park Hotel, which opened in late 2024, brings this singular experience to Frisco.
Located in Kaleidoscope Park—a hub of arts and community in the city—world-class art inspired by Frisco, elevated dining, 224 elegant guest rooms and 20,000 square feet of indoor and outdoor event space are some of the many luxurious features of the hotel.
[Related: How to Take Your Meeting to the Next Level in Frisco, Texas]
The Hyatt Regency Frisco Is Attached to the Stonebriar Centre Mall
Stonebriar Centre Mall—covering an impressive of 1.6 million square feet of space containing more than 200 stores and restaurants, including an AMC Theatres dine-in—is often credited as the catalyst for Frisco’s incredible growth following its opening in 2000.
Meetings groups can stay close to the action by hosting their programs at The Hyatt Regency Frisco, which is conveniently connected to the mall via sliding glass doors on the main lobby level. With 303 guest rooms, including 34 suites, and 27,500 square feet of meeting and event space, the property can accommodate a variety of sizes.
Universal Kids Resort Is Building a One-of-a-Kind Park in Frisco
Development is booming in Frisco. Professional sports teams and major corporations call the city home, and exciting entrants are coming to the hotel scene. The introduction of a new Universal Kids Resort puts an exclamation point on the incredible growth of the region.
Universal Destinations & Experiences is designing a unique theme park experience for the younger crowds, with the aim to inspire creativity through play, discovery, and imagination.
An onsite, 300-room hotel broke ground in 2024, and the park adds an attraction to Frisco that makes for the perfect post-meetings activity with loved ones, or an exciting offsite option for family-friendly meetings programs.
Omni PGA Frisco Resort Was Voted No. 1 Resort in Texas by Travel + Leisure Readers
Omni PGA Frisco Resort has made some big noise in the meetings world, bringing 500 guest rooms and suites, 10 four-bedroom ranch houses, four pools, a full-service spa and 127,000 square feet of meeting space. The “New Modern Home of Golf” makes the game accessible to all skill levels, offering everything from two 18-hole championship golf courses to a two-acre putting course.
The dynamic property, which sits next door to the PGA of America headquarters, continues to make waves, voted as the No. 1 resort in Texas by Travel + Leisure readers this year.
Six Professional Sports Call Frisco Home
Earning the name Sports City USA, Frisco is now home to six professional sports: Dallas Cowboys (NFL), Dallas Stars (NHL), FC Dallas (MLS), PGA of America (Golf), Texas Legends (NBA), and Frisco RoughRiders (MiLB).
The destination’s strength in sports only continues to grow, with the additions of the Frisco Pandas of the Professional Pickleball League and Dude Perfect trick shot sensations.
This rich sports ecosystem provides infrastructure for state-of-the-art venues and experiences for groups looking to inject some friendly competition into their programs, or fun networking opportunities.
Frisco Has 28 Hotels Open for Business (and Counting!)
Recent openings of resorts like HALL Park Hotel and Omni PGA Frisco Resort have only added to a robust hotel selection in Frisco—and the pipeline is healthy, with another two in development and more planned. In total, Frisco currently offers 28 hotels, 4,635 rooms and a collective 440,749 square feet of meeting space.
Learn more about meetings in Frisco. 
This article was produced in collaboration with Visit Frisco.
