Visit Atlantic City and DO AC are integrating their brands and assets under the unified Visit Atlantic City name. The move combines the organization behind marketing leisure travel (DO AC) with the brand in charge of promoting business travel (Visit Atlantic City).
The integration builds off of Visit Atlantic City’s rebranding efforts that began in 2022 when the organization transitioned from Meet AC to Visit Atlantic City. Then, in 2024, the organizations started combining the Visit Atlantic City and DO AC websites to create a single website, VisitAtlanticCity.com, which now offers a booking engine for the first time in 13 years.
“Uniting the DO AC and Visit Atlantic City brands under one umbrella marks a pivotal moment for Atlantic City,” said Gary Musich, president and CEO of Visit Atlantic City. “The move allows us to speak as a stronger, united voice, streamlining our efforts in amplifying Atlantic City’s appeal as a premier destination for leisure and business travelers. It also enables us to deliver a greater economic impact for our community.”
The move was officially announced on February 5 during Visit Atlantic City’s Annual Meeting, where the organization also debuted its new spring and summer marketing campaigns and destination video.
