I always look forward to the press trips where I’m not sure what to expect, and that was certainly the case with my visit to Frisco, Texas, for the Frisco Group Media Tour Sept. 13-15, 2017. When I told people I was heading to Frisco, I usually felt the need to follow it up with, “It’s a suburb of Dallas.” However, after experiencing what Frisco can offer groups first-hand, I can safely say it’s much more than that.