Westin and New Balance partnered to donate more than 15,000 pairs of running shoes to Soles4Shoes, to benefit those impacted by Hurricane Sandy.
This coincided with the brand’s roll-out of its new running gear loan program at all 190 Westin properties around the world. A pilot program ran in 2010 at properties in 10 target markets and was overwhelmingly successful.
For $5, guests can borrow running shoes with disposable insoles and New Balance running apparel. Properties will also provide maps with local 5K running routes.
