10 Ways to Maximize Your Event’s ROI

Meeting planners and stakeholders are focused on maximizing the return on investment (ROI) of every event more than ever.In my new book

News/Article
Graphic of an ROI Profits Meeting with the arrow pegged.

How Destination Reputation Influences Site Selection for Meetings and Events

The unpredictability of the current geopolitical environment has everyone on edge—but the greater travel industry, including the business events

News/Article

5 Arts and Culture Event Venues in Boston That Inspire

With its history spanning nearly 400 years, it’s no surprise that Boston is a place brimming with dynamic venues detailing the rich stories of its

News/Article
Event at Artists for Humanity EpiCenter

There’s No Place in the World Like Washington, DC, for Meetings and Events

Washington, DC, is the nation’s capital, and thus has been a natural meeting place dating back to the country’s founding. For years it has brought

News/Article
The Royal Sonesta Capitol Hill terrace

Luxury Redefined: The Evolution of Wellness in Corporate Luxury Events

Another wave of wellness-driven, emotionally resonant experiences is taking center stage in luxury corporate events, reflecting broader consumer

News/Article
Luxury Redefined: The Evolution of Wellness in Corporate Luxury Events

Discover the ROI of Wellness for Your Meetings and Events

Take a few moments to picture your last major event. Was the afternoon session attendance noticeably lower than the morning? Did you spot

News/Article
Graphic of business people in business attire meditating in a natural setting.

The Competitive Edge: Leveraging Intellectual Capital and Business Intelligence for Exceptional Events

In today’s rapidly evolving event landscape, meeting planners must go beyond conventional approaches to create truly distinctive experiences.

News/Article

Event Tech Vet Will Curran Tapped to Lead Voxo’s North American Growth

Event technology veteran Will Curran has been appointed vice president, go-to-market, USA at event technology company Voxo, where he will lead the

News/Article
Will Curran

New Book Shows How to Leverage Cruise Events for Brand Success

Cruises had quite the recovery to make over the past five years, but trends show they’ve made a steady climb back to popularity, especially in

News/Article
Cruise

8 Easy Ways to Use AI to Plan, Expand and Measure Your Events

2025 marked a significant milestone in AI's mainstream adoption

News/Article
AI-generated image of a woman demonstrating AI to people seated at a conference table.

Reno-Tahoe Is Welcoming Major Resort and Event Venue Additions

The Reno-Tahoe region is a standout meetings and events destination due to the phenomenal scenery and outdoor activities afforded by both sides of

News/Article
Photo of a hot-air balloon over Lake Tahoe.

Virtual Event Definitions

What is the definition of a Virtual Event? Everything below…and maybe more, but here is the official definition of a virtual event: A

News/Article

April Fools! 3 Hilarious Jokes and Stories About Meeting Planning.

Planning meetings, events and conferences can be a stressful job, and one that is typically taken very seriously by seasoned meeting veterans. But

News/Article

Spinning Success: Amani Roberts Marches to the Beat of His Own Drum

Road trips with his family made hotels feel like a second home for Amani Roberts, chief musical curator at

News/Article
Amani Roberts

How to Create 'Standout Virtual Events'

#InlineArticleRectangle{display:none;} In this Meetings Today Podcast, David Meerman Scott and Michelle Manafy, co-authors of Standout

Podcast
Meetings Today Podcasts

10 Ways to Design More Interactive Event Programming

Having given keynote speeches and training workshops for over 25 years, it’s clear to me that audiences prefer more interactive, engaging and

News/Article
image of futurist Scott Steinberg standing in front of antique Coca-Cola vending machines.

E.N.G.A.G.E. Your Attendees in Virtual Events

Geoteaming's John Chen shares his simple formula that every meeting and event planner and organizers should adopt to make sure attendees are engaged

Video
John Chen presenting to a virtual audience

A Virtual Events Primer: Catching the Digital Wave

Anyone who’s been to a major meetings industry event in the past couple of years has to have noticed the creeping influence of the virtual

News/Article

Discover Which Virtual Events Software Is Right for You

In just the first two months of 2020, David delivered talks to thousands of people at 10 different in-person events on three continents. Michelle's

News/Article
David Meerman Scott

Trendsetter Tuesday: Why Debbie Garcia Believes Virtual Site Tours Are the Future

 Debbie Garcia is the CEO of Virsitour, an online directory for meeting and event planners that allows them to experience virtual site tours of

Podcast
Debbie Garcia