Launched in March 2016, the Pennsylvania Tourism Office’s “Pursue Your Happiness” marketing initiative echoes the call to “Life, Liberty and the pursuit of Happiness” that began with the Declaration of Independence in Philadelphia in 1776. The campaign included updating nearly 40 interstate and highway welcome signs with the slogan. The goal was to create “a positive first impression for those entering Pennsylvania from neighboring states.” In Western Pennsylvania and Pittsburgh, people-powered happiness begins with the beloved personality who was everybody’s neighbor.

Delaware may be the second smallest state in the country, but it’s big on flavor. From steamed crab and fresh-caught fish to farm-fresh ice cream and saltwater taffy, there is plenty to tempt the group’s collective palate throughout the state.

From its famed cuisine to art museums and musical landmarks, Shreveport-Bossier and Baton Rouge invite groups to experience Louisiana’s culture.

From boating to bird-watching and everything in between, countless experiences in Florida's Space Coast and Daytona Beach ensure that meetings won’t be all work and no play. The Space Coast, known for its spectacular launches at Kennedy Space Center and Cape Canaveral Air Force Station, also has some of the best beaches across the globe, where groups can explore diverse natural habitats.

The continuing expansion of Boston’s business and tourism infrastructure has profoundly transformed the city’s identity. Greater Boston CVB President and CEO Pat Moscaritolo calls it “a revolution of opportunity,” which for groups is producing a major uprising.

The rich history of California’s state capital, Sacramento, as well as the Central Valley cities to the south and national parks of the High Sierra, is not gone nor forgotten. Groups can warmly embrace the region’s past in off-site venues that tell stories of grand, earlier times.

The Kansas City metropolitan area boasts more than 33,000 hotel rooms, with an additional 4,500 keys planned by 2020. Cities on both sides of the Missouri River are experiencing growth and changes that are making the destination easier to access and more convenient to travel within.

The trio of cities that make up the Triad region of North Carolina—Greensboro, High Point and Winston-Salem—welcome groups with a variety of after-hours attractions and activities, including everything from a pub crawl to an escape room to a great meal at a local restaurant.

Almost anywhere in Wisconsin, sparkling lakes and rivers replete with recreational opportunities and shoreline venues are close at hand. As such, the state abounds with water-related experiences for groups to enjoy, including many tied into Wisconsin’s unique history and culture.

Whether it’s leaving a smaller footprint or helping those in need, meeting and incentive groups are finding an ever-increasing number of ways to have a positive effect on the places they visit around Mexico. Call it voluntourism, call it CSR or simply call it doing good—the results can be rewarding for everyone involved.