Launched in March 2016, the Pennsylvania Tourism Office’s “Pursue Your Happiness” marketing initiative echoes the call to “Life, Liberty and the pursuit of Happiness” that began with the Declaration of Independence in Philadelphia in 1776. The campaign included updating nearly 40 interstate and highway welcome signs with the slogan. The goal was to create “a positive first impression for those entering Pennsylvania from neighboring states.” In Western Pennsylvania and Pittsburgh, people-powered happiness begins with the beloved personality who was everybody’s neighbor.