DALLAS
MPI has released the latest version of its business barometer, based on information collected last month. For this latest research, the association expanded its Business Research Panel globally to more than 300 senior level professionals—with a strong showing in Europe and Canada—to allow for greater insights.
Among the findings, MPI found a sharp jump in employment numbers within the meeting and event industry; the U.S. and Europe are currently trending higher than Canada. In addition, the association said hoteliers, venues and destinations should note that while corporate business is up, meetings are focusing on customer satisfaction rather than sales meetings or incentives.
Also of note, the data showed that Europe and Canada are seeing their largest gains in international association meetings, while the U.S. sees its greatest gains in corporate domestic business.
A session at MPI’s European Meeting & Event Conference--taking place next week in Budapest, Hungary—will delve into the research further; it will be led by the study’s chief researcher.
