DENTON, Texas
Hotel owners in Denton—which sits 39 miles northwest of Dallas—recently expressed concerns about the city’s proposed hotel and convention center, writing a letter to the city’s director of economic development to say adding a new hotel to the currently “fragile” lodging environment would pull revenue away from existing ones.
The proposed project would be built on property owned by the University of North Texas and include a 250-room, full-service hotel—which would either be a Hilton Embassy Suites or a Marriott—as well as a second 100-room hotel. It would also include a city-owned convention center. Hotel owners’ concerns are that the new hotel will add to an already overabundant supply of rooms in Denton and draw prospective customers from the existing hotels.
“The Denton market is running only at 54 percent occupancy,” according to the letter. “This means that, on average, there are over 1,000 empty rooms in Denton every night.”
The city sees the convention center as a way to draw more people into Denton and drive business to the existing hotels.
Courtesy of The Denton Record-Chronicle
