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Dearborn Hotel Rebrands, Goes Green

 By Katherine Yung, courtesy of the Detroit Free Press/McClatchy-Tribune Regional News

The Hyatt Regency Dearborn is slated to become an Adoba Hotel on November 1, giving Dearborn a new eco-friendly hotel.

 

Colorado-based Atmosphere Hospitality Management said today that it plans to take over management of the hotel after Hyatt ends its longtime contract at the facility tomorrow. Atmosphere operates one other Adoba Hotel, located in Rapid City, South Dakota.

 

Adrienne Pumphrey, global head of the Adoba brand and one of its owners, said Atmosphere is currently conducting an evaluation and due diligence process with the intent to purchase the 772-room hotel. If the company acquires the hotel, it plans to renovate it.

 

Pumphrey said Atmosphere's goal is to hire all of the hotel's 300 employees and continue to provide the same level of service and amenities that the hotel's longtime customers expect.

 

Charles Taylor, a representative for Royal Realties, a group of international investors which have owned the hotel since April 2011, could not immediately be reached for comment. This spring, Hyatt said it would no longer run the hotel because it was not able to reach a new management agreement with Royal Realties.

 

The hotel was supposed to become a Radisson Hotel but that deal was cancelled in mid-October, leaving Royal Realties scrambling to find a new management company.

 

Atmosphere aims to have the Dearborn hotel attain silver LEED certification -- an environmental sustainability benchmark -- within 36 months, Pumphrey said.

 

Both Pumphrey and James Henderson, Atmosphere's CEO and president, have worked in the hotel industry for more than two decades, turning around distressed hotels, transitioning facilities to different brands and opening new hotels.