FRANKFURT, Germany
A turnaround in the format of the education program of the IMEX Association Day for 2013 resulted in excellent feedback from the 300 association executives attending the annual day of education and networking at the Messe Frankfurt Congress Center on Monday, May 20.
This year’s program, which was devised by association executives for association executives, set out to dig deep into the most important issues facing association meetings planners as well as their senior directors, and particularly to provide specific takeaways and practical action points. Three education tracks—executive, operations and meetings—allowed the attendees, who either take part as IMEX hosted buyers or by their own arrangements, to select only those sessions which are most applicable to their business.
On the corporate side Monday, over 70 corporate buyers from a variety of multi-national companies attended the first-ever Exclusively Corporate @IMEX event at the Rocco Forte Villa Kennedy in Frankfurt. Together they control annual meetings and events budgets in excess of $200 million.
This new event is the latest in a series of meeting industry innovations by IMEX. This event is designed to provide corporate buyers with a high-level, private forum offering tailored education and networking plus expertly-facilitated discussion.
