MCLEAN, Va.
Cvent, a leading cloud-based enterprise event management platform, has announced the launch of a new Audience Management Platform (AMP).
Marketed and sold through Cvent's CrowdTorch, AMP is a new model in the marketplace integrating online and box office ticketing, mobile apps, custom websites, social marketing and fan engagement and insight tools. By providing the critical components needed to manage events and engage with fans, the first-of-its-kind platform helps venues, promoters, artists and event organizers build brand loyalty, drive ticket sales and increase revenue.
CrowdTorch's wide market appeal can be seen through its diverse client base, ranging from the chain of Improv comedy clubs and SBE nightclubs (Greystone Manor, Hyde and Create) to Mesa Amphitheatre and Bristol Motor Speedway.
"Cvent has had tremendous success with its event management platform for corporate events, and we recognized an opportunity to provide a similar platform for consumer-focused events," said Nitin Malhotra, Vice President of Corporate Development, Cvent. "By merging our previous acquisitions – TicketMob and Seed Labs – we're bringing together ticketing, mobile apps, digital and social marketing, fan engagement, and customer analytics in one integrated solution under our CrowdTorch brand; it's a natural progression of Cvent's vision."
In addition to offering the new Platform as a solution directly to clients, CrowdTorch will power the sites that TicketMob built for fans to find and buy tickets to events, including LaughStub for live comedy, TuneStub for live music, and ElectroStub for electronic dance music and nightlife. TicketMob's Founder and CEO Scot Richardson will serve as CrowdTorch General Manager and Todd Rogers, a Seed Labs Founder, will lead mobile strategy and development.
"The live events industry has been served by antiquated point solutions that address a small subset of the overall needs, and the industry was calling out for more. Our Audience Management Platform answers the call and helps event organizers build better, stronger businesses through additional revenue streams, more efficient operations, increased ticket sales and greater brand loyalty," said Scot Richardson.
Core components of the Platform include:
- Ticketing: mobile box office, social rewards, merchandising and upselling, access control.
- Mobile: native apps, mobile content management system, venue maps, personalized event schedules.
- Fan Engagement: CRM, segmented push notifications, email newsletters.
- Website: custom design, dynamic content management system, responsive layout.
- Social: photo sharing, embeddable widgets, gamification.
- Insights: customer segmentation, detailed usage reporting, influence measurement.
About CrowdTorch
CrowdTorch, a wholly-owned subsidiary of Cvent, develops, markets, sells and supports Cvent's consumer event management solutions. The CrowdTorch Audience Management Platform comprises a suite of feature-rich tools, including white-labeled ticketing, mobile, website, social, engagement and fan insights. The platform is designed to help venues, promoters, artists and event organizers in a variety of industries and sizes engage fans, drive revenue and generate valuable insights to better market to their crowd.
