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Starwood Goes Aloft In Louisville

LOUISVILLE, Ky.

Starwood Hotels & Resorts Worldwide, Inc. has announced that its leading-edge Aloft brand will arrive in Louisville, Ky., early next year.

Owned by REI Real Estate Services, LLC and Poe Companies, LLC and managed by White Lodging Services Corporation, Aloft Louisville Downtown is scheduled to open in April 2015 in the city's central business district. The new-build Aloft hotel will aim to meet the needs of the next generation of travelers, featuring 167 spacious, loft-like rooms, forward-thinking technology and a vibrant atmosphere.

Aloft Louisville Downtown will boast an ideal location within the central business district, walking distance to the KFC Yum! Center, the Kentucky Center for the Performing Arts, Waterfront Park and the shops, dining and entertainment at the Fourth Street Live complex.

Hotel facilities will include the brand's signature W XYZsm bar, Splash pool, 24-hour fitness center and 2,000 square feet of flexible meeting space, designed for both business meetings and social gatherings.

Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties.

In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.