NEW ORLEANS
Starwood Hotels & Resorts Worldwide, Inc. announced its Aloft brand will debut in New Orleans in 2015, following the completion of an adaptive re-use project.
The historic building, located at 225 Baronne Street, will be transformed into a sleek new Aloft Hotel in the city's central business district. Aloft New Orleans Downtown will feature 188 spacious, loft-like rooms, forward-thinking technology and a lively, social atmosphere.
Built in 1962, the 30-story building and an adjacent lot will be converted into a mixed-use complex anchored by the new Aloft Hotel. Within walking distance to numerous offices and restaurants, Aloft New Orleans Downtown will offer convenient access to the jazz clubs, bars, and boutiques in the famed French Quarter and the Mercedes Benz Superdome.
The hotel's signature W XYZSM bar will offer a place for guests to enjoy a refreshing cocktail and catch up-and-coming music acts that are part of Aloft's signature Live at Aloft Hotels events that take place around the world.
Additional facilities will include an outdoor Splash pool, 24-hour fitness center and 2,500 square feet of flexible function space for both business meetings and social gatherings.
Aloft New Orleans Downtown follows several other successful adaptive re-use projects including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Miami-Brickell and the award-winning Aloft Dallas Downtown. Aloft will also complete two additional adaptive re-use projects this year – Aloft Detroit and Aloft Tampa Downtown.
Additional Tech and Entertainment Upgrades
Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties.
In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.
