BOSTON
The Verb, opening summer 2014, sees the dynamic reimagining of a classic mid-century motel, which will reconnect it with the rich musical and artistic roots of Boston's Fenway neighborhood.
Building on the legacy that began when the Fenway Motor Hotel first opened its doors at 1271 Boylston Street in 1959, the unconventional 94-room hotel will meld the best of Boston's past, with the vibrant culture of the modern-day Fenway neighborhood.
The Verb is Samuels & Associates' first hotel property. Robin Brown, principal of Spot-On Ventures and lead partner in overseeing The Verb architectural design and brand concept, announced that Crescent Hotels & Resorts has been selected as the management company for the hotel. Anna Gaffney will serve as the General Manager for the property.
The Verb's interior public spaces and guest rooms will be uniquely decorated with rare music and pop-culture memorabilia from Boston's heritage - ranging from historic Boston Phoenix covers to photographs of musicians who performed locally or appeared on WFNX, Boston's famed classic rock station.
A food and beverage partner will be announced in fall 2014, and in the interim, The Verb will offer signature cocktails and bar bites at the outdoor pool and in the lobby area.
Reservations for summer 2014 will be taken effective April 1, 2014 via www.theverbhotel.com.
