MOBILE, Ala.
In a two-part repositioning effort, the Mobile Bay Convention & Visitors Bureau (MBCVB)—the official tourism and convention marketing organization for the city and surrounding region—announced a name change and the launch of a new brand.
The MBCVB will now be doing business as Visit Mobile. The name was chosen to better define the organization’s role in attracting visitors to Mobile. The MBCVB also revealed a colorful new logo, with the “Born to Celebrate” tagline.
Born to Celebrate was selected as part of the new destination branding due to Mobile’s spirited sense of hospitality that can be found throughout the city. It also references Mobile’s status as the birthplace of Mardi Gras, hence the added color to the logo.
“This is an incredible moment for Mobile as we begin to take our place as one of America’s great destination cities,” said Mayor Sandy Stimpson. “To capture that momentum we must develop a new brand that can help us tell our story and put a ribbon around the package of outstanding amenities and experiences we have to offer."
The new branding will be soon be featured on the Visit Mobile website, in addition to updated information throughout the site, along with a new brand video that is under development.
