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Convention Hotel Breaks Ground in Amarillo

AMARILLO, Texas

A public/private partnership—led by NewcrestImage, a Dallas-based hotel development firm—is about to enhance the face of downtown Amarillo with a new upscale all-suites hotel that is being kicked-off during a festive groundbreaking ceremony at 11 a.m. on Friday, October 16.

The 226-room, six-story Embassy Suites hotel, which will be a mixture of two-room and studio suites, will be located across the street from the Amarillo Civic Center and is scheduled to open in June of 2017.

The groundbreaking event will include a ceremonial dirt-turning at the site, followed by a luncheon for about 250 invited guests at the Amarillo Globe-News Center for the Performing Arts.

Attendees will include Mayor Paul Harpole plus leaders from the project’s three public partners: the Amarillo City Council; the Local Government Corporation; and the Tax Increment Reinvestment Zone.

Features of the Embassy Suites will include an upscale full-service restaurant and lounge; 18,000 square feet of meeting space; an indoor swimming pool; complimentary cooked-to-order breakfast; spa; and a 24-hour fitness center. A 750-space parking garage is expected to be built immediately adjacent.

Currently, NewcrestImage operates 16 hotels, with an additional 12 properties incoming.