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HSMAI Reveals 2016 Board of Directors

The Hospitality Sales and Marketing Association International (HSMAI) announced its 2016 Americas Board of Directors and Executive Committee. The HSMAI board consists of a wide range of hospitality professionals from all areas of the industry, representing 26 hotels and hotel companies.

“This year’s board represents a diverse group of talent that will help HSMAI keep its pulse on the massive amount of change happening in the hotel landscape relative to total management of all sales, marketing, and revenue optimization functions,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Their knowledge of the emerging trends will be a great resource for HSMAI.”

Jeff Senior, vice president marketing at KSL Resorts, begins his first year of a two-year term as HSMAI Americas Chair. A 30-year veteran of the travel industry, Senior joined KSL in 2015. He is also the chair of the HSMAI Global board; serves on the United States Travel Association executive committee, and serves as a commissioner on the California Travel and Tourism Commission.

“2016 and 2017 will represent a time when the speed of change in the hotel industry will require the best thinking to identify implications for HSMAI,” Senior said. “This group of leaders will be able to drive the association forward to benefit our members and the industry.”

Other HSMAI Americas Executive Committee members include:

  • Chair elect: Mark Thompson, CHBA, CHDM, CHSE, Vice President of Tourism, Dallas Convention & Visitors Bureau.
  • Vice Chair: Marina MacDonald, CHDM, Chief Marketing Officer, Red Roof Inn.
  • Secretary-Treasurer John Washko, Vice President of Group Marketing and Sales, Atlantis, Paradise Island.
  • Immediate Past Chairman: Rob Torres, Managing Director, Travel, Google.
  • President: Robert Gilbert, CHME, CHA, President & CEO, HSMAI.

HSMAI Americas Board Members:

  • Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.
  • Adam Anderson, Managing Director of Industry Relations, Expedia, Inc.
  • Todd Arviso, Vice President of Revenue Management, Americas, Hilton Worldwide.
  • Brad Beakley, Senior Vice President, Commercial Operations, Carlson Rezidor Hotel Group.
  • LeeAnn Benavidez, Vice President of Sales Operations, Hyatt Hotels Corporation.
  • Bart Berkey, Senior Corporate Director, Eastern Region, Ritz Carlton Global Sales Office.
  • Brian Berry, Senior Vice President, Revenue Management, Host Hotels & Resorts.
  • Dustin Bomar, Vice President, Digital Acquisition and Brand Marketing, Hilton Worldwide.
  • Oliver Bonke, Chief Commercial Officer, Loews Hotels.
  • George Brennan, Executive Vice President, Sales & Marketing, Interstate Hotels & Resorts.
  • Elizabeth Cambra, CRME, Vice President, Pricing and Revenue, Outrigger Enterprises Group.
  • Christopher Crenshaw, CRME, Vice President, Strategic Development, STR.
  • Dorothy Dowling, Senior Vice President, Chief Marketing Officer, Best Western International.
  • Jack Easdale, CHSE, CRME, Vice President of Yield Management, The Venetian/Palazzo.
  • John Fareed, CHME, ISHC, Chair, HSMAI Foundation, Principle, John Fareed Consulting.
  • Tammy Farley, President, Rainmaker.
  • Agnelo Fernandes, Senior Vice President, Sales & Marketing, Terranea Resort/Destination Hotels.
  • Loren Gray, Founder, Hospitality Digital Marketing.
  • Alex Gregory, Director of Sales & Marketing, The Omni Homestead Resort.
  • Brian Hall, Chief Marketing Officer, St. Louis Convention & Visitors Commission.
  • Caryl Helsel, Partner, Total Customized Revenue Management.
  • Chris Kenney, VP of Field Sales & Marketing, Destination Hotels.
  • Jessica Kramer, Vice President, Business Development, TravelClick.
  • Kathy Maher, Senior Vice President, Global Sales & Revenue, Wyndham Hotel Group.
  • John McAuliffe, President, Leonardo.
  • Stacey Milne, Vice President, Portfolio Marketing Strategy + Planning, Marriott International.
  • Brian Payea, Head of Industry Relations, TripAdvisor.
  • Tim Peter, President, Tim Peter & Associates.
  • Lalia Rach, Ed. D., Founder and Partner, Rach Enterprises.
  • Andrew Rubinacci, CHSP, SVP, Distribution & Revenue Management Strategy, IHG.
  • Mark Sergot, Senior Vice President, Global Sales, FRHI Hotels & Resorts.
  • Jane Stampe, Managing Director, The Americas, IDeaS – a SAS Company.
  • Brian Tkac, CHDM, SVP of Sales & Marketing, Hostmark Hospitality Group.
  • Paolo Torchio, Vice President, Product Management & Consulting, Sabre Hospitality Solutions.
  • Amanda Voss, Executive Director Sales, Aria Resort.
  • Betty Wilson, Vice President, Global Sales, Starwood Hotels & Resorts.
  • Michelle Woodley, Executive Vice President, Preferred Hotels & Resorts.
  • Angela Xavier, Vice President of Sales, The Americas, IHG.
  • Louis Zameryka, Director, Global Accounts, Booking.com.

HSMAI is committed to growing business for hotels and their partners, and servers as the industry’s leading advocate for intelligent, sustainable hotel revenue growth for more than 7,000 members.

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