Moxy Hotels hopes to break the existing select-service hotel mold when it makes its U.S. debut in New Orleans and Tempe, Ariz., in spring 2016, offering a more affordable boutique experience.
“We are excited to debut Moxy Hotels in the U.S., beginning with New Orleans and Tempe, as we believe that the aura of each city completely embodies the essence of Moxy—fun, edgy and social, all with a youthful spirit,” said Vicki Poulos, global brand director, Moxy Hotels.
Moxy’s lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self-service grab and go, plug-ins for personal devices, free and fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each hotel is also equipped with a library and plug-in zones.
Guest rooms will offer keyless entry, screen casting and motion-sensor lighting. The design aesthetic will embody the ethos of the brand and the personality of the local areas. The brand’s photo booth elevators encourage and enable guests to snap fun selfies with locally-inspired props.
Moxy New Orleans, located steps away from the French Quarter in downtown New Orleans, will welcome guests with its style, design and attitude. Developed and owned by Noble Investment Group, the contemporary 108-room hotel is scheduled to be unveiled in April 2016.
To help introduce New Orleans to the Moxy way of life, the hotel welcomes locals and travelers to join Moxy’s upcoming buzzworthy get-togethers. The opening reveal events will include: a traditional New Orleans Freak Show, a mix-off with dueling DJs, local beer tasting and a Karaoke party.
Moxy Tempe will debut in March in the Phoenix-metro “hipsterhood” known for its crazy college parties, underground art and epic nightlife. Launched by Newport Beach, California-based Twenty Four Seven Hotels, Moxy Tempe will feature 186 industrial chic, yet comfortable, bedrooms and free-flowing indoor/outdoor space enabled by modern roll-up garage doors off the lobby.
Old school record players, vinyl album sets and acoustic guitars will pump music in Moxy King Studios, and custom Moxy city cruiser bikes will zip guests around town. The hotel’s lively pool scene and state-of-the-art fitness center will provide opportunities to stay active. Moxy Tempe will introduce travelers and locals alike to the Moxy lifestyle with a reveal event in April 2016.
Moxy Hotels, which first launched in Milan in September 2014, is entering the U.S. market in a bold way, with several identified projects slated for major metropolitan locations in addition to New Orleans and Tempe, including New York City, San Francisco, Seattle, Chicago and Nashville.
