Hyatt Hotels Corporation unveiled its new brand, The Unbound Collection by Hyatt, which is described as “a global collection of unique and independent stay experiences.”
The properties within The Unbound Collection by Hyatt—which will include historic urban gems, contemporary trend-setters, boutique hotels, resorts, and more—are said to have their own individual brand identities, free from constraint or convention.
"The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go,” said Mark Hoplamazian, president and CEO of Hyatt Hotels Corporation. “The collection of properties will allow us to reach the modern traveler who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand.
"What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them.”
The Unbound Collection by Hyatt launches with The Driskill Hotel (18,000 square feet of meeting space) in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii, which is expected to undergo a revitalization and re-open in spring 2018.
No further details were revealed at this time on the brand’s meetings opportunities.
