Hyatt Hotels Corporation unveiled World of Hyatt, Hyatt’s new global loyalty program, which will launch on March 1, 2017. World of Hyatt is about building community and engaging with high-end travelers.
“At Hyatt, we are in the business of caring for people so they can be their best,” said Mark Hoplamazian, president and CEO, Hyatt Hotels Corporation. “Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences.”
The World of Hyatt program includes three tiers—Discoverist, Explorist and Globalist—reflecting the aspirations of the World of Hyatt community as they travel and expand their world. Members will receive more rewards as they advance through the three tiers based on Qualifying Nights or Base Points.
“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want—a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”
Among the many guest-driven benefits for World of Hyatt members:
- Base Points count toward tier status, including those earned for dining and spa experiences.
- Free night award for staying at five different Hyatt brands.
- Confirmed suite upgrades at the time of booking for qualifying elite members.
World of Hyatt said it will also go beyond a traditional loyalty program in offering a platform to celebrate members and broaden their global view. For example, the program will honor the generosity of its members, celebrating the ways in which they use their points to make a difference.
The Hyatt Gold Passport program will remain in effect through Feb. 28, 2017, at which time it will transition to World of Hyatt. Between now and then, members can continue to achieve and enjoy tier status in Hyatt Gold Passport and earn and redeem points as they always have. Qualifying activity beginning Jan. 1, 2017, will also count toward World of Hyatt when it launches on March 1, 2017.
When World of Hyatt launches, members will continue to earn five Base Points for every eligible U.S. dollar spent. In addition, the hotels in each redemption category and the number of points required to redeem free night awards will remain unchanged.
Hyatt will share more details about World of Hyatt with Hyatt Gold Passport members in the coming days. Additionally, Hyatt will communicate directly with members about their tier by March 1, 2017.
