The Association of British Travel Agents (ABTA) released its annual travel trends report in which it declared 2016 to be “an eventful and challenging year for the travel industry.” The report also makes some predictions about 2017, stating that “a positive outlook is tempered by caution and uncertainty," due to Brexit negotiations.
The report presents five key trends for 2017 that touch on budget-minded holiday travel, the rise of “city holidays” versus “beach holidays,” an emerging demand for microadventures, the continued implementation of new and updated travel technology and a more aggressive push for sustainable tourism.
The ABTA’s 12 destinations to watch for in 2017 include: Andalucia (Spain), Azores (Portugal), Bermuda, Chile, County Kerry (Ireland), Croatia, Denmark, Kerala (India), Sardinia (Italy), South Africa, the Southern U.S. and Vietnam. Some logic behind these choices is also explained within the 2017 Trends Report.
The full ABTA travel trends document is available in PDF form via the association’s official website.
