Visit Santa Clara hired Rachelle Castaneda Mata as its new director of sales. In this role, she will be managing the CVB sales team in its efforts to bring conventions and tradeshows to the city of Santa Clara. Castaneda Mata previously worked for the CVB as the national sales manager and prior to that for Aramark. Castaneda Mata was most recently director of sales and marketing at the Hilton Hotel in Cupertino, Calif.
