Minnesota
Owner and management company Marcus Hotels & Resorts, in partnership with Hempel Real Estate and Robinson Park, closed on the acquisition of Loews Minneapolis Hotel. Under the management of Marcus Hotels & Resorts, the property was rebranded as The Lofton Hotel under the Tapestry Collection by Hilton flag, making it the first Tapestry Collection hotel in Minnesota.
Located in downtown Minneapolis, The Lofton Hotel is steps from the city’s shopping and entertainment districts and premier sports destinations like the Target Center, which is connected to the hotel via skywalk, as well as Target Field.
The full-service lifestyle property features 251 contemporary guest rooms and suites that highlight the state’s topographic features. Artwork adorning the rooms and common areas draws inspiration from key aspects of Minneapolis’ identity. The Lofton Hotel’s suites have impressive views of the Minneapolis skyline, with many overlooking Target Field onto home plate.
Two of The Lofton Hotel’s signature suites celebrate famous local artists and offer unique features such as an in-room grand piano once played by Billy Joel, large living spaces for entertaining and artwork that celebrates Minneapolis icons.
The Lofton Hotel boasts more than 15,000 square feet of flexible meeting and event space that offers state-of-the-art audiovisual technology for meetings and events of all sizes.
[Related: Record Numbers and Major Events Set Minneapolis Up for Success in 2024 and Beyond]
In late February, the Bloomington Minnesota CVB revealed it will adopt a new name and brand expression in strategic phases over the next several months. In step with the region’s bold new energy and mission to inspire travelers to visit, the destination marketing organization’s (DMO) new brand identity will now be Bloomington, Minnesota Travel & Tourism.
Designed in partnership with Minneapolis-based firm Duffy, Bloomington’s new visual identity symbolizes how the city is “bursting with energy” while remaining grounded in its signature approach to customer service. The star shape at the core of Bloomington, Minnesota Travel & Tourism’s new logo is a direct reference to the area’s “shining star attraction,” the Mall of America, while the surrounding jewel shape is emblematic of the depth and variety of experiences offered throughout the entire region. The outer diamond shape is a nod to Bloomington’s Diamond Service Awards, a local tradition of hospitality excellence for more than 25 years.
“We will use the meetings version of our new brand, Bloomington, Minnesota Meetings and Events, to directly target our decision makers that plan meetings in our regions,” said Bonnie Carlson, CEO, Bloomington, Minnesota Travel & Tourism. “Campaigns and messaging will be around our mix of full-service and luxury hotels and venues, unique teambuilding opportunities throughout Bloomington and Mall of America, our central location in the United States and the ease of getting to Minnesota with our incredible air service.”
