Ever wonder why AI became so relevant so fast? First, in the wake of the pandemic the thirst for data has become universal. From Major League Baseball to local church groups, having the most current and relevant data is now a ticket to elevated performance.
Second, advances in chip technology (check out NVIDIA’s valuation growth) now provide the computing power necessary to affordably and quickly crunch the large amounts of data being collected. The result: AI-generated content and insights!
As business event professionals, we pour our hearts into crafting immersive experiences that inspire and educate. However, the pragmatic measure of an event’s success often remains elusive, buried within the vast troves of data generated: feedback surveys, social media interactions, session evaluations and more.
Harnessing these insights to tangibly improve events has been an arduous undertaking. It’s not sexy—it’s complicated. And no one ever deemed a business event to be remarkable because of the breadth and depth of data that was collected.
Until now. Like it or not, today, it’s the insights derived from the data our events generate that event stakeholders are hungry for.
As event professionals, we are uniquely positioned to manage the nexus where participants, experience and data converge. That position takes our value proposition to the next level, a level that we have aspired to for a long time. And SPARK is a tool to help get us there in two key areas.
[Related: It’s All About Them: Using AI to Enhance the Participant Experience]
Elevating Event Performance
What if you could quickly pinpoint the sessions that truly resonated, the speakers who left a lasting impression and the topics your audience is hungering for? For years, we have routinely collected the necessary data through surveys. Transforming that data into timely actionable insights is where we fall short—but AI changes that.
From tailoring content offerings to optimizing event logistics, SPARK quickly empowers us to make informed decisions that resonate with your audience. We gain a deepened understanding of their needs, allowing us to consistently deliver outstanding experiences that foster brand loyalty and achieve organizational business objectives. This makes our event outcomes perform better and our role in the business value chain more pivotal.
Enriching the Participant Experience
While event performance is paramount, the true north star remains the participant experience.
Which is why SPARK’s innovative Takeaways feature is so groundbreaking. SPARK Takeaways allows participants to be fully present, immersing themselves in the content and connecting with fellow participants. No longer constrained by the limits of human recall, they can extract maximum value from every moment.
SPARK’s Event Concierge functionality elevates the participant experience even further through personalized support. From dynamically curating session recommendations to providing logistical assistance onsite and at the destination, this AI-powered service ensures a frictionless, tailored journey for each attendee.
(NOTE: Takeaways and Event Concierge are paid add-ons as part of SPARK’s Enterprise product portfolio.)
In both examples, AI takes the participant experience to the next level, creating higher value and returns for participants and sponsors alike.
In today’s experience economy, the events that thrive are those that transcend mere programming to forge lasting connections. With AI’s unparalleled ability to transform data into actionable insights, you possess the power to design events that deeply resonate, fostering enduring relationships between your audience, your brand and the transformative content you curate.
Embrace the pioneering capabilities of generative AI and experience how SPARK can elevate your event’s performance and participant experience to new heights. The future of business events has arrived—a future powered by more robust human connections and illuminated by data.
[Related: SPARK's Data-Processing Power Is a Game-Changer for Event Profs]
Stay tuned in upcoming issues of Meetings Today and online at MeetingsToday.com for additional use-case scenarios in which SPARK can help in your job planning meetings and events.
To learn more about SPARK, visit https://www.sparkit.ai/.
