ASAE’s Annual Meeting & Exposition, held August 18-21 at Chicago’s McCormick Convention Center, set an attendance record for the association of associations as well as featured the unveiling of a bold pricing strategy for its experimental XDP event held in the Washington, D.C., area each April. Perhaps the biggest news item was the radical “pricing strategy” of offering free admission for association professionals to ASAE’s XDP, or Xperience Design Project, held April 11-12 next year at the Washington, D.C., area’s Gaylord National Resort and Convention Center.