Site joins the travel and meetings industry in praising the establishment of the US Travel and Tourism Advisory Board. The Site International Board of Directors has also urged the organization to ensure that growth and representation of the motivational events and incentive travel industry are included in its strategies.
Site President Alejandro Verzoub, President of AV Business & Communication based in Argentina stated, “Site recognizes the distinguished leaders called to serve on the Advisory Board, but also encourages the Board to include stakeholders committed to the motivational events and incentive travel segment. These should be individuals who represent not only the views of American business but also hold extensive global experiences.”
Incentive programs may be smaller in quantity than other types of visible meetings or travel groups but they stand powerful in impact. The 2011 report The Economic Significance of Meetings to the U.S. Economy documented 1.8 million US meetings with 66,000 classified as incentive meetings. The incentive segment accounted for 25 million travelers and 13 million room nights in the US alone. Around the globe, motivational travel programs represent a multi-billion dollar investment in the world economy.
Allison Summers, Managing Director for Site & the Site International Foundation added, “Easing visa requirements and US tourism promotion are positive moves that we welcome. However, Site encourages the Advisory Board and US Congressional leaders to broaden their views to recognize that motivational programs that employ travel as a key motivator can have a compound effect on the US economy.”
Site President Alejandro Verzoub, President of AV Business & Communication based in Argentina stated, “Site recognizes the distinguished leaders called to serve on the Advisory Board, but also encourages the Board to include stakeholders committed to the motivational events and incentive travel segment. These should be individuals who represent not only the views of American business but also hold extensive global experiences.”
Incentive programs may be smaller in quantity than other types of visible meetings or travel groups but they stand powerful in impact. The 2011 report The Economic Significance of Meetings to the U.S. Economy documented 1.8 million US meetings with 66,000 classified as incentive meetings. The incentive segment accounted for 25 million travelers and 13 million room nights in the US alone. Around the globe, motivational travel programs represent a multi-billion dollar investment in the world economy.
Allison Summers, Managing Director for Site & the Site International Foundation added, “Easing visa requirements and US tourism promotion are positive moves that we welcome. However, Site encourages the Advisory Board and US Congressional leaders to broaden their views to recognize that motivational programs that employ travel as a key motivator can have a compound effect on the US economy.”
