DURHAM, N.C.
Starwood Hotels & Resorts announced the launch of its Aloft brand in Durham, North Carolina.
Owned by ATC East Development and managed by Davidson & Jones Hotel Corporation, Aloft Durham Downtown is located within a new mixed-use complex in the recently revitalized American Tobacco Historic District. Designed for the hyper-connected global traveler, the newly constructed Aloft hotel features 134 spacious, loft-like rooms, tech forward innovation and a buzzing social atmosphere.
"The energy of our Aloft brand is a great fit for the American Tobacco Historic District in downtown Durham," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.
Located between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park, Aloft Durham Downtown is at the heart of the historic district, which launched a massive redevelopment and restoration project in 2004 to transform the iconic American Tobacco Company's campus into a unique, mixed-use development complex with local and national corporations, restaurants and event venues.
Just 14 miles from the Raleigh-Durham International Airport (RDU), the hotel is also close to the Durham Convention Center, Duke University and Medical Center, and Research Triangle Park—one of the nation's most prestigious high-tech and biotech hubs.
Aloft Durham Downtown features an outdoor Splash pool, a 24-hour gym, re:fuel at Aloft—a one-stop gourmet grab & go food and beverage area, and the brand's signature W XYZ bar.
In addition, the hotel offers approximately 1,600 square feet of flexible meeting space for both business meetings and social gatherings, plus a parking deck.
