CHICAGO
The Gwen, a Luxury Collection Hotel, Chicago, announced the start of its guest room renovation to elicit the inspiration of the hotel’s namesake, famed Chicago sculptress Gwen Lux, and the spirit of the hotel’s guiding design principle of 1930’s era glamour. Housed in the former McGraw-Hill building, The Gwen is in the heart of downtown Chicago, overlooking Michigan Avenue on Rush Street.
The Gwen opened its doors in Sept. 2015 and debuted its newly remodeled lobby, rooftop terrace, lounge and restaurant in May 2016. The Gwen is an artistic icon with a 1930s-inspired aesthetic.
With inspiration drawn from the hotel’s namesake, famed sculptress Gwen Lux, The Gwen’s new guest rooms are rooted in an approachable elegance that invites guests to enjoy an elevated experience akin to the period of glamourous travel to Chicago when the city was advertised as “the Vacation City.”
Conceptualized and designed by award-winning Simeone Deary Design Group, each Art Deco-inspired room aims to offer a welcoming atmosphere with glamourous and contemporary touches that seamlessly weave together the building’s rich history and modern luxury.
Chicago born Gwen Lux designed the bas-relief sculptures depicting the zodiac that are featured on the exterior of the building. The femininity of Gwen Lux is echoed through the subtle touches of backlit mirrors, artistic sketching wallpaper and peach leather pops of color, complemented by the richness of mossy green velvets, marble and brass pieces, and weathered river tones throughout each room.
Conducted in stages floor by floor so as not to disrupt current guests of The Gwen, the guest room renovation is scheduled to conclude in April 2017 across each of the hotel’s 311 rooms and suites. The hotel offers 15,000 square feet of flexible meeting and event space for corporate groups and more.
