Scroll through home inspiration photos on Pinterest, get lost in fashion-focused Instagram Reels or tap into the latest TikTok trends related to growing up in different decades, and you’ll find it hard to look past the past. Some viral apartment tours feel like scenes cut straight from a ‘70s film, Juicy Couture tracksuits and low-rise jeans are once again fashionable and social media is constantly bringing back memories of the toys we remember playing with as kids.
Town & Country Resort, an iconic mid-century modern hotel that opened in 1953 in San Diego, is tapping into this nostalgia trend, combining its timeless aesthetic following a full renovation with a sense of sophistication resonating from its 70-plus-year history.
Town & Country Resort is now offering a retro-themed welcome box for groups, packed with popular treats reminiscent of childhood like Tootsie Rolls, Cracker Jacks and wax bottle candies, as well as old-school knickknacks like a Slinky, an Etch A Sketch and a custom Town & Country viewfinder showcasing historic and modern images of the resort.
The idea for the retro-themed welcome amenity was inspired by Town & Country’s authentic heritage. The resort’s team came together and suggested candies that reminded them of childhood, while the viewfinder became a natural extension for displaying images of the resort’s past and present. The classic candies and box design aims to spark an emotional connection within guests born in the ‘50s and ‘60s, but given the current attention on all things retro, younger audiences are enjoying it just the same.
Town & Country Resort boasts 295,000 square feet of flexible meeting and event space and can also execute retro-inspired meetings, from creating a ‘70s-inspired living room setup to catering menus with classics from a specific decade. Conference room setups like Archie Bunker’s living room from the 1970s sitcom All in the Family, meeting breaks featuring atomic popcorn, Twinkies and Ding Dongs, and cocktail receptions themed like Mad Men are just a few of the iconic and nostalgic twists Town & Country Resort can put on gatherings.
“We have seen our meeting planners embrace the Town & Country vibe in fun, creative ways in their programs,” said Mark Yunker, director of catering and conference services at Town & Country Resort. “It’s exciting to see it play out in collateral, signage, conference rooms and banquet set ups, and even ice breaker games.”
Read this next: How to Leverage San Diego’s Intellectual Capital for Meetings
